Welcome back to our look at some of the things that can hold your site back and stop you getting all web traffic and visitors you would like.
If you missed our introduction then please take a moment to go back and review How can I rank better in Google
Anyway straight on with the good stuff. Some of this will mean you need to use a couple of basic simple tools to help but these are all free and 10 minutes with these easy and simple free tools can pay dividends to your site traffic and search engine ranking position. The first tool you will need is part of Google itself and it is the Google Webmaster Tools There is not a serious webmaster alive who is interested in promoting their site that can afford to ignore this free tool. The second is a website spider eg Xenu this is a windows tool but there are hundreds of free web spiders and sitemap generators for all platforms.
You should set up Xenu and register for Google Webmaster tools (GWT) so if you read the appropriate instructions for each of those then come back here we can continue.
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September 20th 2010 Uncategorized
Everyone wants to drive people to their websites, for some people this is to increase sales in an ecommerce platform or an online shop, or to increase awareness of a brand, company, charity or organisation along with the goods and services that it can offer. There are many different methods that are being used to achieve this goal with viral marketing and social media campaigns being the current flavour of the month. These can both be very effective methods to drive a lot of traffic to your site in a short period, however in most cases you will see a sharp peak in traffic which quickly drops off once the viral has finished or the push on the social networks is no longer being pushed as hard. Videos are increasingly being used to drive promote companies and sites and to be able to share a lot of knowledge in a relatively short time.
These methods can be great at promoting a site, however there is one thing that can always generate traffic for you and this is your search engine rank or position. Recent research by Chitika has shown just how much of a difference moving up the results can have on the amount of people visiting your site. Their figures clearly demonstrate how important it is to be on the first page of results with less than 24% of all the traffic in the study coming from results that were below position 5 and they note that making the single step from the top of page 2 to the bottom of page 1, a change of just 1 spot in the rankings has the biggest jump, percentage-wise in traffic.
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September 16th 2010 search
Further evidence that it pays to include social media in any attempts to promote your sites.
In an off the wall experiment conducted on real time search results from google, it took less than 13 seconds from a post being made to it showing up in google search results.
Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, have been named by Google as Special Partners meaning posts on these sites get shunted into google results much faster than in other cases.